Privacy Policy
Privacy Policy
Effective Date: February 26, 2025
This Privacy Policy applies to www.ButterflyGP.com (also referred to as the “Website,” “Site,” “we,” “our,” or “us”), which is owned and operated by Butterfly Corps. (doing business as Butterfly Graphics and Printing).
This Policy explains how we collect, use, disclose, and protect personal information when you visit our Website, create an account, place orders, or otherwise interact with us. It applies regardless of where you access our Website from or how
you communicate with us.
If you prefer not to provide consent to the collection and use of your information as described in this Privacy Policy, you have the right not to use our website.
Purpose
The purpose of this Privacy Policy is to clearly explain:
- What personal information do we collect
- How we collect, use, and share that information
- Who may have access to the information
- Your rights regarding your personal data
- Our use of cookies and tracking technologies
Legal Entity and Responsibility
The data controller for information collected through this Website is:
Butterfly Graphics and Printing
50 East Beaver Creek Rd, Unit #4
Richmond Hill, ON L4B 1G6, Canada
Email: info@butterflygp.com
If you access our Website from outside Canada, please note that your information may be processed in Canada or in other jurisdictions where our service providers operate.
Legal Basis for Processing
We process personal data based on one or more of the following legal grounds:
- Contractual necessity – to create accounts, process orders, and deliver products or services
- Consent – for marketing communications and cookies where required
- Legitimate interests – to operate, improve, and secure our Website and services
- Legal obligations – to comply with tax, accounting, and regulatory requirements
Consent
By using our Website, you acknowledge and agree to:
- The terms outlined in this Privacy Policy
- The collection, use, storage, and processing of personal information as described in this Privacy Policy
Personal Information We Collect
We collect only the information necessary to operate our business and provide our services. All information we collect is done with your consent.
Information Collected Automatically
When you visit or use our Website, we may automatically collect technical and usage data, including:
- IP address
- Approximate location
- Device, browser, and operating system information
- Pages viewed and links clicked
- Date, time, and duration of visits
Information You Provide Directly
We may collect personal information when you create a wholesale account, sign in to the website, place an order, complete forms or upload files, contact our support team. This information may include:
- First and last name
- Email address
- Phone number
- Billing and shipping information
- Payment details
- Company name
- Website address
- Order history and transaction details
- Designs, artwork files, images, and content you upload, which may include logos, brand assets, photographs, marketing content, and more
Wholesale Accounts
As you create or use a wholesale account, we may also collect and process additional business-related information, such as company name, resale status, tax information, and order volume. This information is used solely for account verification, pricing eligibility, order processing, and compliance purposes.
How We Use Personal Information
We use personal information only for purposes that are disclosed in this Privacy Policy.
Personal data may be used to:
- Providing products or services
- Generating statistics and analytics
- Responding to customer inquiries and communications
- Doing research, advertising, marketing, processing payments, debugging and running our operations
- Maintaining, running, customizing, and improving our services
- Complying with legal requirements, for example, keeping our services secure or keeping sales records for tax compliance
- Storing, processing, proofing, printing, and retaining uploaded artwork and design files for order fulfillment and future reorde
- Providing the products or services
- Contacting the clients, such as responding to questions
Data Sharing and Third Parties
We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:
Internal Access
Personal information may be accessed by authorized employees and contractors who require it to perform their job duties.
Third-Party Service Providers
We may share information with trusted third parties that assist us with:
- Payment processing providers (PCI-compliant processors)
- Hosting and cloud storage providers
- Order management and production systems
- Shipping and courier partners
- Fraud detection, bot detection, and abuse prevention services (such as Google reCAPTCHA)
- IT infrastructure and performance providers
- Marketing, analytics, and advertising platforms
Shared data is limited to what is necessary for legitimate business purposes. Third parties are required to protect your information and use it only as instructed.
Other Disclosures
We do not sell personal information. We may disclose personal data only when:
- Required by law or legal process
- Necessary to enforce or protect legal rights
- In connection with a business transaction such as a merger or acquisition
- Needed to protect the safety, rights, or property of ButterflyGP, our users, or others
We are not responsible for the privacy practices of external websites linked from our Site.
International Data Transfers
Your personal information may be transferred to and processed in countries outside your jurisdiction, including Canada and the United States. Where required, we use appropriate safeguards to ensure adequate data protection.
Data Retention
We retain personal information for varying periods depending on its purpose. Some information is kept for a short time, some for longer, and some may be retained permanently, including:
- Order processing and customer service
- Legal and tax compliance (e.g., record retention requirements)
- Fraud prevention and security
- Internal reporting and analytics
When information is no longer required for these purposes, it is securely deleted.
Uploaded artwork, design files, and order history may be retained to allow customers to easily reorder products and maintain account continuity, unless a deletion request is made.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, misuse, or disclosure. While no system is completely secure, we take data protection seriously and continually review our security practices.
Children’s Privacy
Our Website is intended for users aged 18 and older. We do not knowingly collect personal information from children under 13. If such information is identified, it will be promptly deleted.
Your Privacy Rights
Depending on your location, you may have the right to:
- Access your personal information
- Request corrections or updates
- Request the deletion of your data
- Request data portability
- Object to certain processing activities
- Opt out of marketing communications
You may opt out of marketing emails at any time by clicking the “unsubscribe” link included in our communications.
To exercise your rights, please contact us at info@butterflygp.com. We may require identity verification before fulfilling requests.
Use of Google reCAPTCHA
We use Google reCAPTCHA on our Website to help protect against spam, fraud, and automated abuse. reCAPTCHA processes certain technical and usage data on our behalf solely to provide this security functionality. Google acts as a data processor in connection with reCAPTCHA services and does not use this data for its own independent purposes.
Cookie Policy
Cookies are small data files stored on your device to improve Website functionality and user experience.
We use:
- Functional cookies – to remember preferences and settings
- Analytical cookies – to understand Website usage and performance
- Targeting cookies – to deliver relevant advertising
- Third-party cookies – set by analytics and advertising partners
You may disable cookies through your browser settings, though some Website features may be affected
To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.
Policy Updates
We may update this Privacy Policy from time to time. Changes will be reflected by an updated Effective Date. We encourage you to review this Policy periodically.
Contact Information
If you have questions or concerns about this Privacy Policy, please contact us:
Email:info@butterflygp.com
Phone:+1 905-943-7770
