How to Create Eye-Catching Adhesive Graphic Design

Adhesive signs are more than just decorations. If you design these eye-catching marketing items properly, they can be effective branding tools to notably increase a business’s exposure. They are a popular option for companies of all sizes due to their affordability and adaptability, which enables even small businesses to be innovative with their print advertising. Creating innovative adhesive graphic design acts as live ads, which are always visible, helping customers recognize and remember brands more easily.

With the help of these gorgeous marketing tools, you can represent your unique message and create differentiation to be more memorable. For the benefit of your business, this blog post will examine various techniques and advice to assist you in producing an attractive adhesive graphic design. You’d better make the most of such strong print products for your advertising purposes. 

Read more: Top Adhesive Print Materials to Order in Bulk

Top Tips for Adhesive Graphic Design

There are a few key points to remember when creating adhesive graphic designs to maximize their effectiveness to your advantage. Various elements have the greatest influence, including readability, colour scheme, brand identity, brand colour, consistency, and high resolution. To help you understand their importance, let’s break down the list of top tips:

Use Contrast and Clear Fonts

To guarantee that your message is properly viewed on the adhesive graphics, pick a font that can remain legible in both bright light and shadow. Make sure that the colour and weight contrast are high by using a bold, readable font for headlines and a simpler, easier-to-read font for body text. Effective choices for clarity and contrast include sans-serif fonts like Helvetica or Avenir for their crisp, clean lines, paired with a high-contrast serif like Playfair Display or a sturdy slab serif like Rockwell for different elements. 

Large Text With Simple Layouts

To help the viewer’s eye navigate the content, use varying font sizes. The largest text should be the most important, and the size of the following information should decrease. To produce a well-structured and understandable design, logically arrange the elements using concepts like proximity, which places related items close together. 

Using Helvetica and other clean, simple sans-serif fonts makes it easy to read and highlights modernity. Reducing the variety of fonts will help you keep your design clean and simple. On an adhesive graphic, left alignment is usually the easiest and most comfortable technique for the eye to read when there are large blocks of text. 

Compatibility With the Surface

For optimal adhesion and durability, an adhesive graphic’s design needs to work with the texture, cleanliness, and type of the application surface. Different levels of flexibility and adhesion are required for different surfaces, such as windows, walls, and floors, particularly for textured surfaces like concrete or brick. For the best result, the surface must also be clean and clear of dust or oils. Don’t forget that smoother, less porous semi-gloss or gloss finishes can improve adhesion more than flat or matte finishes. 

Read more: The Difference Between Glossy and Matte Print Finishes

Brand Consistency

Give your graphics a polished, formal appearance by making sure their layout and style complement the overall aesthetic specified in your brand guidelines. Adhesive graphics, such as wall decals or floor graphics, should all use your chosen logo, brand colours, and fonts consistently. 

A consistent, recognizable, and reliable brand identity that appeals to your target audience across all possible channels should be communicated by customizing designs for the medium.

Location-Based Messaging

For better relevance and engagement, customize your messages and visuals to the unique requirements and tastes of your audience in a given area. As a result, you should create visuals that are compatible with the location. So, it is crucial to define your target audience, the location, and demographic requirements.

Be open and honest about your use of location data, and make sure that all privacy laws are followed to gain the audience’s trust. Never be scared to experiment with different layouts, message content, and graphic designs to see what works best. 

Visual Power of Colour

Make your graphics stand out from a distance by using colour combinations that are vivid, bold, and highly contrasted. Select colours that complement your brand’s message and target market while evoking the desired feelings. 

Colours have a big impact on the visual tone, emotional effect, and successful brand recognition. Up to 62-90% of a product’s evaluation is made solely based on colour, according to research, demonstrating that colour can affect consumer behaviour. 

Bulk Printing Tips For Adhesive Graphic Designs

It is crucial to adhere to certain guidelines when getting your adhesive design ready for a large order. This will save time and money by ensuring that the print products are error-free.

• Simple Designs: A complicated design can be distracting. To make your graphics stand out, concentrate on a clear, minimalist aesthetic with a restricted colour palette.
• High-Resolution Images: Don’t scale down small photos because it will make them less clear; instead, make sure they are at least 300 DPI at the final print size. 
• Print File Preparation: To maintain the scalability and quality of your graphics, save your finished design in a vector-friendly format, like a high-quality PDF. You can also use Adobe Illustrator or InDesign, which are made for vector graphics. 
• Trim and Bleed: Adding a bleed area will allow you to extend your background design past the planned trim line. This ensures that even if the cut is slightly off, there are no white edges left. Before committing to the full bulk order, run a small test print to ensure the print quality, proper margins, and colour accuracy.
• Test Adhesive’s Visibility: To make sure your design is readable and visually appealing, put yourself in the viewer’s shoes and check it from a distance; see it in its natural setting. 
• Adhesive Material: Specific material properties are needed for every surface or location. If you are unfamiliar with adhesive materials, talk to the printer about your particular requirements. This will guarantee the adhesive you select is suitable for the surface you plan to use and your project. 
• Collaborate with a Wholesale Print Company: You can be sure that the final adhesive graphics will be of high quality if you work with a print supplier who has effective experience with bulk printing. ButterflyGP.com, a reputable wholesale print company with two decades of experience, has the required equipment and expertise to prepare the high-quality adhesives.

Read more: Useful Applications of Adhesive Graphics for Powerful B2B Branding

Conclusion

Whether you’re a business trying to make an impression, an entrepreneur hoping to improve your brand, or a creative person ready to express yourself, the possibilities of adhesive graphic designs are endless. The customizable and easily adaptable marketing materials are perfect tools for different surfaces and locations. Considering the above-mentioned tips will help you design an eye-catching adhesive graphic with no effort. You can also contact ButterflyGP.com to consult with our print experts about your adhesive graphic design.