Privacy Policy

Effective Date: February 09, 2025

This Privacy Policy applies to www.ButterflyGP.com (also referred to as the “Website,” “Site,” “we,” “our,” or “us”), which is owned and operated by Butterfly Corps. (doing business as Butterfly Graphics and Printing). This Policy explains how we collect, use, disclose, and protect personal information when you visit our Website, create an account, place orders, or otherwise interact with us. It applies regardless of where you access our Website from or how you communicate with us.

Purpose

The purpose of this Privacy Policy is to clearly explain:

  • What personal information do we collect
  • How we collect, use, and share that information
  • Who may have access to the information
  • Your rights regarding your personal data
  • Our use of cookies and tracking technologies

Legal Entity and Responsibility

The data controller for information collected through this Website is:

Butterfly Corps.
50 East Beaver Creek Rd, Unit #4, Richmond Hill, ON L4B 1G6, Canada
Email: info@butterflygp.com

If you access our Website from outside Canada, please note that your information may be processed in Canada or in other jurisdictions where our service providers operate.

Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

  • Contractual necessity – to create accounts, process orders, and deliver products or services
  • Consent – for marketing communications and cookies where required
  • Legitimate interests – to operate, improve, and secure our Website and services
  • Legal obligations – to comply with tax, accounting, and regulatory requirements

Consent

By using our Website, you acknowledge and agree to:

  • The terms outlined in this Privacy Policy
  • The collection, use, storage, and processing of personal information as described in this Privacy Policy

Personal Data We Collect

We collect only the information necessary to operate our business and provide our services.

Information Collected Automatically

When you visit or use our Website, we may automatically collect technical and usage data, including:

  • IP address
  • Approximate location
  • Device, browser, and operating system information
  • Pages viewed and links clicked
  • Date, time, and duration of visits

Information You Provide Directly

We may collect personal information when you:

  • Create a wholesale account
  • Log in to the Website
  • Phone number
  • Place an order
  • Complete forms or upload files
  • Contact our support team

This information may include:

  • First and last name
  • Email address
  • Phone number
  • Billing and shipping information
  • Payment information
  • Auto-fill data
  • Order history and transaction details
  • Browser type and IP address
  • Device type
  • Designs, artwork files, images, and content you upload, which may include logos, brand assets, photographs, marketing content, and more

How We Use Personal Information

We use personal information only for purposes that are disclosed in this Privacy Policy.

Personal data may be used to:

  • Providing products or services
  • Generating statistics and analytics
  • Respond to customer inquiries and communications
  • Doing research, advertising, marketing, processing payments, debugging and running our operations
  • Maintaining, running, customizing, and improving our services
  • Complying with legal requirements, for example, keeping our services secure or keeping sales records for tax compliance
  • Storing, processing, proofing, printing, and retaining uploaded artwork and design files for order fulfillment and future reorders
  • Providing the products or services
  • Contacting the clients, such as responding to questions
  • Doing research, advertising, marketing, processing payments, debugging and running our operations
  • Maintaining, running, customizing, and improving our services
  • Following legal requirements, for example, keeping our services secure or keeping sales records for tax compliance
  • Storing, processing, proofing, printing, and retaining uploaded artwork and design files for order fulfillment and future reorders

Wholesale Accounts

As you create or use a wholesale account, we may also collect and process additional business-related information, such as company name, resale status, tax information, and order volume. This information is used solely for account verification, pricing eligibility, order processing, and compliance purposes.

Data Sharing and Third Parties

Internal Access

Personal information may be accessed by authorized employees and contractors who require it to perform their job duties.

Third-Party Service Providers

We may share information with trusted third parties that assist us with:

  • Payment processing providers (PCI-compliant processors)
  • Hosting and cloud storage providers
  • Order management and production systems
  • Shipping and courier partners
  • Fraud detection, bot detection, and abuse prevention services (such as Google reCAPTCHA)
  • IT infrastructure and website performance providers
  • Marketing, analytics, and advertising platforms

Shared data is limited to what is necessary for legitimate business purposes. Third parties are required to protect your information and use it only as instructed.

Other Disclosures

We do not sell personal information. We may disclose personal data only when:

  • Required by law or legal process
  • Necessary to enforce or protect legal rights
  • In connection with a business transaction such as a merger or acquisition
  • Needed to protect the safety, rights, or property of ButterflyGP, our users, or others

We are not responsible for the privacy practices of external websites linked from our Site.

International Data Transfers

Your personal information may be transferred to and processed in countries outside your jurisdiction, including Canada and the United States. Where required, we use appropriate safeguards to ensure adequate data protection.

Data Retention

We retain personal information only as long as necessary for:

  • Order processing and customer service
  • Legal and tax compliance (e.g., record retention requirements)
  • Fraud prevention and security
  • Internal reporting and analytics

When information is no longer required, it is securely deleted or anonymized.

Uploaded artwork, design files, and order history may be retained to allow customers to easily reorder products and maintain account continuity unless a deletion request is made.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, misuse, or disclosure. While no system is completely secure, we take data protection seriously and continually review our security practices.

Children’s Privacy

Our Website is intended for users aged 18 and older. We do not knowingly collect personal information from children under 13. If such information is identified, it will be promptly deleted.

Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request corrections or updates
  • Request the deletion of your data
  • Request data portability
  • Object to certain processing activities
  • Opt out of marketing communications

To exercise your rights, please contact us at info@butterflygp.com. We may require identity verification before fulfilling requests.

Marketing Preferences

You may opt out of marketing emails at any time by clicking the “unsubscribe” link included in our communications.

Use of Google reCAPTCHA

We use Google reCAPTCHA on our Website to help protect against spam, fraud, and automated abuse. reCAPTCHA processes certain technical and usage data on our behalf solely to provide this security functionality. Google acts as a data processor in connection with reCAPTCHA services and does not use this data for its own independent purposes.

Cookie Policy

Cookies are small data files stored on your device to improve Website functionality and user experience.

We use:

  • Functional cookies – to remember preferences and settings
  • Analytical cookies – to understand Website usage and performance
  • Targeting cookies – to deliver relevant advertising
  • Third-party cookies – set by analytics and advertising partners

You may disable cookies through your browser settings, though some Website features may be affected.

Policy Updates

We may update this Privacy Policy from time to time. Changes will be reflected by an updated Effective Date. We encourage you to review this Policy periodically..

Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy, you can contact us:

Email: info@butterflygp.com
Phone: +1 905-943-7770