{"id":1394,"date":"2025-08-01T08:16:32","date_gmt":"2025-08-01T12:16:32","guid":{"rendered":"https:\/\/www.butterflygp.com\/magazine\/?p=1394"},"modified":"2025-08-03T04:34:04","modified_gmt":"2025-08-03T08:34:04","slug":"technical-books-for-print-professionals","status":"publish","type":"post","link":"https:\/\/www.butterflygp.com\/magazine\/technical-books-for-print-professionals\/","title":{"rendered":"Technical Books for Print Professionals to Learn"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Everyone must learn new things gradually to stay up-to-date, regardless of their profession or level of experience. Acquiring knowledge is always rewarding, particularly when it pertains to your passion. As technology advances, new tools and techniques are constantly being developed in the print industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are a print professional who enjoys learning new things or you are new to the lovely world of print, this post will help you effectively increase your knowledge. We&#8217;re going to introduce you to some fantastic books for print professionals, covering a variety of printing-related topics. Select the book that best suits your interests, then enjoy discovering what you love!<\/span><\/p>\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/www.butterflygp.com\/magazine\/butterflygp-your-trusted-wholesale-printer\/\" target=\"_blank\" rel=\"noopener\">ButterflyGP: Trusted Wholesale Printer Over the Past Two Decades<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Reference Classics Every Pro Should Own<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The &#8220;best&#8221; books will vary depending on your personal interests and professional objectives; these are only some recommendations. Nonetheless, the books listed below provide a solid foundation for assembling a collection of classic works that are pertinent to the print industry.\u00a0<\/span><\/p>\n<table  class=\" table table-hover\" style=\"height: 312px;\" width=\"567\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1429 aligncenter\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-The-Gutenberg-Revolution-The-Story-of-a-Genius-and-an-Invention-That-Changed-the-World-by-John-Man-2.jpg\" alt=\"\" width=\"187\" height=\"281\" \/><\/td>\n<td>\n<h3 style=\"text-align: left;\"><span style=\"font-weight: 400;\">The Gutenberg Revolution by John Man<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">This 2002 book examines the development of printing with movable type by Johann Gutenberg. John Man, the author, is a travel writer and historian who has written some other famous works, including The Great Wall, Genghis Khan, and Attila. This book is about Gutenberg, who is recognized for having revolutionized printing. He was born in Mainz, Germany, in 1400. Knowledge and ideas spread widely as a result of his invention, which had a significant impact on the world. The book goes into great detail about how Gutenberg&#8217;s press changed society and the historical background of his invention. Let\u2019s check some reviews about this helpful book:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nytimes.com\/2001\/01\/27\/arts\/has-history-been-too-generous-to-gutenberg.html\" target=\"_blank\" rel=\"nofollow noopener\"><b>New York Times Book Review:<\/b><\/a><span style=\"font-weight: 400;\"> &#8220;At the heart of Man&#8217;s enchanting narrative is Gutenberg&#8217;s place as an early capitalist, an entrepreneur, deprived of patrician status by his mother&#8217;s modest background, who set out to strike it rich in business.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.booklistonline.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>Booklist<\/b><\/a><span style=\"font-weight: 400;\">: &#8220;A heavily detailed account, but still accessible to a general audience.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.theguardian.com\/books\/2002\/may\/04\/historybooks.highereducation\" target=\"_blank\" rel=\"nofollow noopener\"><b>Guardian<\/b><\/a><span style=\"font-weight: 400;\">: &#8220;Extremely erudite and enormously enthusiastic.&#8221;<\/span><\/li>\n<\/ul>\n<table  class=\" table table-hover\" >\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1431 aligncenter\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-The-All-New-Print-Production-Handbook-by-David-Bann-1.jpg\" alt=\"The All New Print Production Handbook by David Bann\" width=\"199\" height=\"299\" \/><\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">The All New Print Production Handbook by David Bann<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The book is actually an authoritative and useful resource. It goes into great detail about every facet of print production. Throughout the entire process, this useful 224-page guide explains how and why to make print production choices that will improve the end result. It aims to give readers a thorough grasp of the printing process by being perceptive and educational. Some of the main subjects include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The book includes careful consideration during the digital workflow at every stage of the creative print process.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It covers various post-production concepts related to colour management, font and image usage, and file formats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From pre-press to finishing, the author provides all the information a commercial printing professional would require to develop a solid understanding of print production.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table  class=\" table table-hover\" style=\"height: 300px;\" width=\"750\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1432\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-The-Visual-Dictionary-of-Pre-Press-by-Ambrose-Harris.jpg\" alt=\" The Visual Dictionary of Pre-Press by Ambrose &amp; Harris\" width=\"212\" height=\"318\" \/><\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">The Visual Dictionary of Pre-Press by Ambrose &amp; Harris<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The book offers a succinct yet thorough overview of the print and production industries. It includes both visual and textual definitions for more than 250 production and pre-press terms. From the first phases of design to the last printing preparation, the book probably covers a wide range of topics. It helps readers navigate the intricacies of pre-press and production and is intended to be both understandable and educational. The general overview of its subjects includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s an excellent resource for learning about the pre-press process because it attempts to provide both written and visual explanations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both contemporary and traditional terms that are still in use are included in this book.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For anyone studying or working in the fields of graphic design, typography, illustration, and visual communication, this book is a priceless resource.<\/span><\/li>\n<\/ul>\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/www.butterflygp.com\/magazine\/wholesale-print-order-process\/\" target=\"_blank\" rel=\"noopener\">The Journey of a Wholesale Print Order: From Design to Finished Product<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Top Books on Print Processes and Techniques<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most fascinating area to investigate is the literature on printing methods and techniques. The following books should meet your needs, I hope.\u00a0<\/span><\/p>\n<table  class=\" table table-hover\" >\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1433\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-A-Guide-to-Graphic-Print-Production-by-Johansson-et-al.jpg\" alt=\" A Guide to Graphic Print Production by Johansson et al.\" width=\"209\" height=\"314\" \/><\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">A Guide to Graphic Print Production by Johansson et al.<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For professionals and students studying graphic design, print production, production technology, and visual communication, this book is a perfect resource. It provides information that covers every facet necessary to comprehend the nuances of digital printing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expanded by more than 100 pages, this book features over 400 new illustrations. This updated edition offers a useful reference to have on hand. Some of the main subjects include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A comprehensive breakdown of the entire workflow involved in producing graphic prints.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Techniques and applications are described with illustrations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed instructions and checklists.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggestions and advice. Guidelines and suggestions for each design stage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 1,500 graphic terms in a glossary.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table  class=\" table table-hover\" >\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1434\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-Pocket-Pal-A-Graphic-Arts-Production-Handbook-by-Frank-Romano.jpg\" alt=\"Pocket Pal: A Graphic Arts Production Handbook by Frank Romano\" width=\"235\" height=\"352\" \/><\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Pocket Pal: A Graphic Arts Production Handbook by Frank Romano<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">It is intended to serve as a succinct resource for both novices and experts in the field. The 20th edition of the book is now available. This book serves as an extensive guide for the graphic arts sector. It covers many facets of printing and graphic arts production and acts as an introduction to the field. Professionals in the field commend it for being easily comprehensible and helpful, and it is regarded as an authoritative resource. It is a small, pocket-sized, yet comprehensive resource. Some of its main subjects include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Summary of printing techniques throughout history, including some &#8220;current ones.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Great historical information that covers &#8220;the evolution of printing,&#8221; photography, and lithography.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explaining the use of digital imaging and printing, as well as printing paper and ink.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It facilitates managing projects, comprehending terminology, and navigating freelancing.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table  class=\" table table-hover\" style=\"height: 314px;\" width=\"744\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1435 aligncenter\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-Common-Sense-Flexography-by-David-Lanska.jpg\" alt=\"Common-Sense Flexography by David Lanska\" width=\"223\" height=\"335\" \/><\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Common-Sense Flexography by David Lanska<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The book, which offers readers a wealth of useful advice, is the product of passion and love for the field of flexography. Technical hints and useful guidance in this book enhance flexographic printing processes. The goal of the book is to increase productivity, efficiency, and safety. It integrates advice from top printers with an emphasis on improving the sustainability and efficiency of the print process. The author exposes some of the industry&#8217;s common misconceptions and highlights some of the best practices and innovative ideas by fusing a scientific method with a sense of humour. Some of the main subjects of this book include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It provides insightful information and helpful suggestions for enhancing flexographic printing processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In this useful and instructive manual, 25 years of flexographic industry experience are combined.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This is a useful tool for managers, operators, suppliers, press supervisors, and flexo printers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers troubleshooting recommendations based on case studies from the real world.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Best Print Business and Management Books\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A number of books are particularly noteworthy as useful tools for people working in management and the print industry, providing information on strategy, team dynamics, and successful leadership. Check these two books to find the best sources in this field:<\/span><\/p>\n<table  class=\" table table-hover\" style=\"height: 294px;\" width=\"740\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1436\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-Print-Broker-Blueprint-by-Brett-Adams.jpg\" alt=\"Print Broker Blueprint by Brett Adams\" width=\"199\" height=\"299\" \/><\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Print Broker Blueprint by Brett Adams<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The author of this book offers a simple manual for becoming a print broker. The book makes the process easier by clearly outlining the function and how to launch a print brokerage. The steps, factors, and insights required for anyone interested in getting into this industry are probably outlined in the book. Both novices and experienced industry professionals can use it. Some of the main headlines of this book include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It discusses the benefits of print brokering over operating a print press as well as its fundamentals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What a print broker does, how they generate revenue, how to get started, and how to attract and keep clients are just a few of the topics covered in the book.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It seeks to assist prospective print brokers in achieving success in the field by offering helpful guidance and insider information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding customers, establishing rapport, and retaining customers are all included in the book.\u00a0<\/span><\/li>\n<\/ul>\n<table  class=\" table table-hover\" >\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1437\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-Business-Transformation-A-New-Path-To-Profit-For-The-Printing-Industry-by-John-Foley.jpg\" alt=\" Business Transformation: A New Path To Profit For The Printing Industry by John Foley\" width=\"200\" height=\"300\" \/><\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Business Transformation:<\/span><\/h3>\n<h3><span style=\"font-weight: 400;\"> A New Path To Profit For The Printing Industry by John Foley<\/span><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For businesses looking to change, this book provides insights and strategies. It offers a road map that can assist businesses in changing, including actions and a change of emphasis. To help with this transition, the book also includes case studies,<a href=\"https:\/\/www.butterflygp.com\/magazine\/b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"> marketing strategies<\/a>, and campaign concepts. It is intended to support companies&#8217; adaptation and improvement. The expansion of traditional services and increasing profitability are the main topics of the book. Moreover, it includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is the ideal guide for team building, operations management, sales and marketing development, strategic planning, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It highlights important areas that are essential for a successful transformation and provides helpful guidance and a methodical approach to change effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The author wants to empower and motivate organizations to attain superior performance levels by using a tried-and-true framework.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Final Words<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The books listed above are some of the best-known works on the printing industry; they cover a wide range of topics, including commercial printing, digital printing, and printing history. Designers and commercial printers can better appreciate the magic trace of this wonderful realm by learning about the history and specifics of this amazing industry. <a href=\"https:\/\/www.butterflygp.com\/\" target=\"_blank\" rel=\"noopener\">ButterflyGP<\/a> is available to assist you in comprehending <\/span><a href=\"https:\/\/www.butterflygp.com\/magazine\/wholesale-print-order-process\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the journey of a print order<\/span><\/a><span style=\"font-weight: 400;\"> as simply as possible.<\/span><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1394&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Technical Books for Print Professionals to Learn&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everyone must learn new things gradually to stay up-to-date, regardless of their profession or level of experience. Acquiring knowledge is always rewarding, particularly when it pertains to your passion. As technology advances, new tools and techniques are constantly being developed in the print industry.\u00a0 Whether you are a print professional who enjoys learning new things [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,15,11,5],"tags":[],"class_list":["post-1394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-branding","category-advanced-guid","category-printing-tips","category-tips"],"_links":{"self":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts\/1394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/comments?post=1394"}],"version-history":[{"count":12,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts\/1394\/revisions"}],"predecessor-version":[{"id":1425,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts\/1394\/revisions\/1425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/media\/1442"}],"wp:attachment":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/media?parent=1394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/categories?post=1394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/tags?post=1394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}