{"id":1117,"date":"2025-07-04T10:40:44","date_gmt":"2025-07-04T14:40:44","guid":{"rendered":"https:\/\/www.butterflygp.com\/magazine\/?p=1117"},"modified":"2025-07-24T07:10:54","modified_gmt":"2025-07-24T11:10:54","slug":"roll-up-banners-vs-x-frame-banners","status":"publish","type":"post","link":"https:\/\/www.butterflygp.com\/magazine\/roll-up-banners-vs-x-frame-banners\/","title":{"rendered":"Roll Up Banners vs. X-Frame Banners: Which One Should You Order for Events?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Your visual presence is crucial in the hectic world of retail marketing, trade exhibitions, and events. Lead generation, sales, and <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_awareness\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">brand awareness<\/span><\/a><span style=\"font-weight: 400;\"> are all directly impacted by a company&#8217;s ability to make a good first impression and convey its message. <a href=\"https:\/\/www.butterflygp.com\/en\/pull-up-banners\/products\/\">Pull-up banners <\/a><\/span><span style=\"font-weight: 400;\">and\u00a0<a href=\"https:\/\/www.butterflygp.com\/en\/x-frame-banners-butterfly-gp-3135\/product\/\" target=\"_blank\" rel=\"noopener\">X-frame banners<\/a> are two of the most common <\/span><a href=\"https:\/\/www.butterflygp.com\/en\/display-solutions-butterfly-gp-296\/categories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">display solutions<\/span><\/a><span style=\"font-weight: 400;\"> for portable signage in your marketing campaign. Selecting the ideal banner involves considerations of budget, usefulness, and ultimately, optimizing your return on investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the subtle differences of each can make the distinction between a logistical challenge and a successful marketing campaign for wholesale clients wishing to submit bulk orders. In this blog post, we are going to compare the features and advantages of pull-up banners and X-frame banners to help you choose the best option for your next event. Keep reading to find out about these two useful <\/span><a href=\"https:\/\/www.butterflygp.com\/en\/print-products\/categories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">print products<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.butterflygp.com\/magazine\/what-is-trade-printing\/\" target=\"_blank\" rel=\"noopener\">What is Trade Printing? Who Needs It?<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">What Are Pull-Up Banners?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-589 size-full\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2024\/02\/3.-Banners.jpg\" alt=\"Pull-Up Banners \" width=\"750\" height=\"350\" srcset=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2024\/02\/3.-Banners.jpg 750w, https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2024\/02\/3.-Banners-300x140.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pull-up banners\u2014also referred to as retractable banners or roll-up banners\u2014are an essential part of the <a href=\"https:\/\/www.butterflygp.com\/magazine\/what-does-b2b-mean\/\" target=\"_blank\" rel=\"noopener\">B2B<\/a> marketing toolset. A spring-loaded mechanism in their construction enables this printed signage to smoothly retract into a robust aluminium base. This standalone device greatly increases the banners\u2019 lifespan by safeguarding them during storage and transportation. The benefits of purchasing pull-up banners for businesses in quantity are obvious; some of them include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional Image:<\/b><span style=\"font-weight: 400;\"> They enhance a brand&#8217;s visibility at any event with their elegant, high-end, and sophisticated appearance. This level of professionalism attracts the trust of prospective customers and partners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Durability and Longevity:<\/b><span style=\"font-weight: 400;\"> They are a smart long-term investment for companies that take part in a lot of events all year long because they are made up of robust material, which means less wear and tear. They are strong enough to endure frequent use and transportation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease of Use and Speed:<\/b><span style=\"font-weight: 400;\"> The short setup and takedown time (often less than a minute) is crucial for sales teams and event personnel, as it saves critical time during hectic event schedules. This will help you spend more time interacting with prospects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Portability and Storage:<\/b><span style=\"font-weight: 400;\"> Even in bulk quantities, they are quite easy to transport due to their compact form when retracted. For companies that have several teams attending various events at the same time, this is a wonderful logistical benefit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adaptability:<\/b><span style=\"font-weight: 400;\"> Press conferences, promotional events, trade show booths, and corporate lobbies are just a few of the B2B settings where pull-up banners work well.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What Makes X-Frame Banners a Smart Choice for Some Brands?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The X-shaped frame supporting the printed graphic part is what gives X-frame banners their name. There are grommets in each corner of the graphic that attach to the arms of the X-frame. They are very affordable and lightweight due to this design, especially when purchasing in large quantities. The following explains why some businesses may find X-frame banners to be a wise investment:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1201 size-full\" src=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-What-Makes-X-Stand-Banners-a-Smart-Choice-for-Some-Brands.jpg\" alt=\"X-Stand Banners a Smart Choice for Some Brands \" width=\"750\" height=\"350\" srcset=\"https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-What-Makes-X-Stand-Banners-a-Smart-Choice-for-Some-Brands.jpg 750w, https:\/\/www.butterflygp.com\/magazine\/wp-content\/uploads\/2025\/07\/BGP-Blog-What-Makes-X-Stand-Banners-a-Smart-Choice-for-Some-Brands-300x140.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exceptional Affordability: <\/b><span style=\"font-weight: 400;\">X-frame banners provide a cost-effective option without compromising impact for companies with limited funds or that need a large quantity of banners for extensive distribution (for example, franchisees, several regional offices, or concurrent smaller promotions).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highly portable and lightweight: <\/b><span style=\"font-weight: 400;\">They are incredibly easy to carry, even by hand, thanks to their low weight and detachable frame. This is perfect for events with limited transportation options or for sales representatives who are constantly on the go.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interchangeable Graphics: <\/b><span style=\"font-weight: 400;\">The simplicity of changing out graphics is one of the main benefits. This gives businesses great flexibility because they can change their messaging for various campaigns or promotions without having to buy a brand-new stand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy Assembly: <\/b><span style=\"font-weight: 400;\">Although X-frame banners take longer to assemble than pull-up banners, they are still very simple to assemble, without the need for specialized equipment or knowledge.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effective for Short-Term Campaigns: <\/b><span style=\"font-weight: 400;\">X-frame banners offer a rapid and powerful visual solution for promotions, seasonal sales, or transient informational displays.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Pull-Up vs. X-Frame: A Side-by-Side Comparison\u00a0<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The following comparison of pull-up and X-frame banners will help you make an informed choice for your next bulk order:<\/span><\/p>\n<table  class=\" aligncenter table table-hover\"  style=\"height: 256px;\" width=\"452\">\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><b>Feature<\/b><\/td>\n<td><b>Pull-Up Banners<\/b><\/td>\n<td><b>X-Frame Banners<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Setup Time<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Faster<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Moderate<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Cost<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Slightly Higher<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Budget-Friendly<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Reusability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Medium<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Look &amp; Feel<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Premium<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Simple\/Clean<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Graphic Change<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Difficult\/Specialist<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Easy\/DIY<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Durability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Moderate<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><b>Portability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Compact (Retracted)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Very Lightweight<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">When to Bulk Order Pull-Up Banners (And When Not To)?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses that value a polished brand image and expect frequent, long-term use would be wise to order pull-up banners in bulk.<\/span><\/p>\n<h3><b>When to Purchase Pull-Up Banners in Bulk:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Profile Trade Shows and Expos: <\/b><span style=\"font-weight: 400;\">Pull-up banners&#8217; superior appearance and polished presentation are unmatched when you need to make a big impression at important industry events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Permanent or Semi-Permanent Displays: <\/b><span style=\"font-weight: 400;\">They are perfect for retail locations, showrooms, corporate lobbies, and reception areas where a dependable, superior visual presence is necessary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistent Brand Messaging: <\/b><span style=\"font-weight: 400;\">For businesses looking to guarantee a consistent, upscale image throughout all of their marketing channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-Term Marketing Campaigns: <\/b><span style=\"font-weight: 400;\">The robustness and reusability of pull-up banners provide outstanding value if your campaign messaging remains consistent over time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>When Setup Ease Is Critical: <\/b><span style=\"font-weight: 400;\">Pull-up banners&#8217; quick deployment is a huge benefit for teams at event locations with little time or resources.<\/span><\/li>\n<\/ul>\n<h3><strong>When Not to Purchase Pull-Up Banners in Bulk:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tight Budgets: <\/b><span style=\"font-weight: 400;\">Although they are very affordable, the initial cost per unit is more than that of X-frame banners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular Graphic Changes: <\/b><span style=\"font-weight: 400;\">The expense and work required to update pull-up banner graphics may become unaffordable if your campaigns change on a weekly or monthly basis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Single-Use or Disposable Events: <\/b><span style=\"font-weight: 400;\">A less expensive option might be preferable for one-time, extremely brief events where the banner is unlikely to be reused.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">When X-Frame Banners Make More Sense\u2014Especially in Bulk?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When cost-effectiveness, broad distribution, and fast graphic updates are important considerations for your bulk order, X-frame banners really shine.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multi-Location Promotions: <\/b><span style=\"font-weight: 400;\">Ideal for companies with numerous regional branches, franchises, or retail stores that require a dependable yet reasonably priced visual presence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Short-Term or Promotional Campaigns: <\/b><span style=\"font-weight: 400;\">Perfect for limited-time product launches, seasonal sales, or occasions where the messaging will soon become stale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget-Conscious Marketing: <\/b><span style=\"font-weight: 400;\">When you have a tight budget but require a lot of banners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informational or Educational Displays: <\/b><span style=\"font-weight: 400;\">For community events, schools, or non-profits where disseminating information is the main objective and cost is a significant consideration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Teams Needing Extremely Portable Display Solutions: <\/b><span style=\"font-weight: 400;\">Sales representatives who frequently travel with their supplies will value the small weight.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular Graphic Updates: <\/b><span style=\"font-weight: 400;\">The simple graphic interchangeability of X-frames is invaluable if your marketing strategy calls for frequently shifting promotions or messaging.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Pick What Matches Your Event Goals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For your bulk order, the decision between pull-up and X-frame banners ultimately depends on matching your unique marketing objectives, financial constraints, and logistical requirements. However, it is recommended to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For premium brand visibility and high-impact trade shows\/corporate lobbies, order pull-up banners in bulk. They are the best option for creating a lasting impression and guaranteeing a sophisticated brand image because of their polished appearance, robustness, and ease of setup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order X-frame banners in bulk for affordable, extensive promotions and regular messaging updates. They are ideal for businesses looking to extend their marketing budget or for dynamic campaigns spanning multiple locations due to their affordability, lightweight design, and ease of graphic replacement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This can be a combination for retail settings. Pull-ups are great for flagship displays or permanent in-store branding. X-frames are flexible and economical for temporary product highlights, sales, and seasonal promotions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It can occasionally be challenging to determine which print marketing material is best for your upcoming event or trade show because there are so many options currently on the market. Once you have decided on the display solution you need, you should find a professional and experienced print partner to create all of your print ads consistently and with excellent quality. Selecting between pull-up banners and X-frame banners could significantly affect the outcome of your presentation.<\/span><\/p>\n<p><a href=\"https:\/\/www.butterflygp.com\/\"><span style=\"font-weight: 400;\">ButterflyGP<\/span><\/a><span style=\"font-weight: 400;\">, as a wholesale printing partner, recognizes that each large order is an investment in the visibility of your brand. Think about your budget, the frequency of use, the campaign&#8217;s lifespan, and the overall image you want to convey. You can choose the banner type that will best benefit your business and engage your audience at every event by carefully weighing these factors. We are ready to provide the best printing service you need!<\/span><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1117&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Roll Up Banners vs. X-Frame Banners: Which One Should You Order for Events?&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your visual presence is crucial in the hectic world of retail marketing, trade exhibitions, and events. Lead generation, sales, and brand awareness are all directly impacted by a company&#8217;s ability to make a good first impression and convey its message. Pull-up banners and\u00a0X-frame banners are two of the most common display solutions for portable signage [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,13,5],"tags":[],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-guid","category-pros-cons","category-tips"],"_links":{"self":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/comments?post=1117"}],"version-history":[{"count":9,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts\/1117\/revisions"}],"predecessor-version":[{"id":1197,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/posts\/1117\/revisions\/1197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/media\/1199"}],"wp:attachment":[{"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/media?parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/categories?post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.butterflygp.com\/magazine\/wp-json\/wp\/v2\/tags?post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}